1ShoppingCart is an online shopping cart solution that makes it
very easy for merchants to get e-commerce capability. The only thing
a merchant would need would be a web site, and a merchant account with
a gateway. This ecommerce solution easily interfaces with most popular
gateways, such as authorize.net and other popular gateways. It even interfaces
with third party solutions such as Paypal.
It is reltively easy to learn the features of this solution. There
is plenty of documentation that can be found on the website and it
is easily accessible. It also has some video clips to help you through
setting up your shopping cart account. I even had a client go into
her account and set it up herself with relatively few problems. This
client was not a programmer, website designer, or Internet marketer,
but was able to enter products, set up her autoresponders, and set
many of her shopping cart settings.
The customer service is not bad. It could be a bit more responsive
in terms of followup, but whenever I was on the phone with a customer
service agent, I received the answers to my questions, and other followup
help.
The autoresponder functionality is packed with features. You can create
an autoresonder for a specific product, or your entire site, or both.
Using autoresponders is a great way to upsell your clients to more
of your products or services, or to a product or service you are promoting.
One thing about the autoresponder that I didn't like is that if you
add more messages to your autoresponder series, some of your customers
may not get the messages if they are past the day you add the new autoresponder
message.
If you want to sell an ebook online, this service is a great solution.
You can upload your ebook and the shopping cart will handle the temporary
download links, which saves you space on your own server, and cuts
down on unauthorized downloads of your electronic products.
This shopping cart solution also comes with coupon and discount codes
which will allow you to create promotions for products and services
during special times of the year. The great thing about this is that
you can make the discount code time limited, or number limited, meaning
you can have a particular discount for the month of December only,
or have it available to the first 100 people. This feature is great
for getting potential customers who are on the fence to push them over
the edge with a time limited discount.
Any shopping cart solution is incomplete without the ability to track
your ads from various promotions. Marketers Choice allows you to track
various kinds of marketing campaigns. You can determine which ad campaigns
produce the most number of sales and which ones you should probably
drop. Testing and tracking is the number 1 key to determining the success
or failure of your online business. One minus to this feature is it
isn't completely intuitive, and it may take a few tries to get it right,
but the ability to create ad campaigns all the way to the sale is crucial
for online success.
If you need an affiliate tracking system, 1shopping cart has integrated
an affiliate system that rivals stand alone affiliate programs. You
have tremendous control over the type of affiliate program you want
to run, and can offer individual affiliates different percentages.
It's ease of use makes it a low maintenance effort on the part of the
merchant. |